How to Stage a House to Sell
Home staging is the strategy of preparing a private residence for sale. The goal of staging is to make your home appealing to the highest number of potential buyers, thereby selling your property more swiftly and for more money. Staging techniques focus on improving your property’s appeal by transforming it into a welcoming, attractive home that anyone might want.
How do you feel when you walk into a builder’s new model home? Do you immediately feel as if you walked into your dream home? The builders utilize professional decorators to create beautiful homes with warm visual and emotional appeal. Home buyers are attracted to these fresh, well-decorated and welcoming homes in perfect condition.
With a few changes and a bit of elbow grease, you can offer this same feeling to buyers as they enter your home, and drastically increase the number and quality of offers received. DreamWell Homes will guide you on how to prepare your property to sell quickly and at the price you need.
Why is staging your home important? You only get one chance to make a first impression and, fairly or not, buyers form an immediate opinion of your home within seconds of entering. If a buyer doesn’t get excited when they walk in your front door, they will quickly move onto the next house on their viewing list and you may never see them again. Proper home staging creates a delightful first impression for potential buyers.
Let’s face the truth – Buyers look at many homes before they make a purchase. If your home is not priced right or shows as a ‘lived-in’ condition, it will not stand apart from the homes that you are competing with. Not only will your home seem just like all the others that the buyer has viewed, but you also leave thousands of dollars on the table – plus it takes longer to sell.
The internet has drastically changed real estate marketing. Today, over 92% of buyers find their new homes on the internet. Your home has to look amazing in the virtual world in order to entice buyers to consider visiting it in person. We have a dynamic and extremely effective marketing strategy to capitalize on the power of the internet to sell your home.
There is no one ‘canned’ formula to effectively sell a home, as each property is unique and appeals to a different group of buyers. We customize each marketing plan to get the best result in selling our client’s properties. Read more about our marketing plan to sell your home successfully…
The Importance of Home Staging To Sell Video
Examples of How Staging Improves Your Home
Below see a sample of our seller’s home in Oceanside. This home was professionally staged by our staging partner Denise Baker at Art of Redesigning. Every person who visited the home commented that it was the nicest home in the entire development. This is an example of the power of home staging.
Below is an example of a do-it-yourself staging done by our sellers in San Marcos, CA. We sold this home in San Marcos in less than two weeks!
Below is an example of an Oceanside listing of ours that was professionally staged by our professional staging partner Denise Baker at Art of Redesigning. This 55+ manufactured home in Oceanside sat on the market for over a year without receiving a single offer. We sold this home in less than 60 days after our home sellers implemented our makeover suggestions and hired our professional stager!
Ready to put us to work selling your home? Hire us now.
Tips on Home Staging for the Do-It-Yourselfer
1. Start with a clean slate: Before you begin thinking about where to place furniture and which wall hanging should go where, each room in your home should be spotless. Thoroughly clean each room right down to the smallest details like wiping down light switches and covers. Deep clean and deodorize carpets and window coverings. The same cleanliness applies if you have already moved out of the home and it is currently empty. However, an empty home may take longer to sell as it is more difficult for buyers to get a sense of proportion without some furniture.
2. Stow away your clutter: It’s harder for buyers to picture themselves in your home when they’re looking at your personal photos, collectibles, and knickknacks. Pack away all your decorations. Be careful not to leave spaces like mantles, or coffee and end tables barren. Leave three items of varying heights on each surface. For example, place a lamp, a small plant, and a book on an end table.
3. Scale back on your furniture: When a room is packed with furniture, it looks smaller, which will make buyers think your home is less valuable than it is. Make sure buyers appreciate the size of each room by removing one or two pieces of furniture. If you have an eat-in dining area, use a smaller bistro-style table and chair set to make the area seem bigger.
4. Rethink your furniture placement: Highlight the flow of your rooms by arranging the furniture to guide buyers from one room to another. In each room, create a focal point on the farthest wall from the doorway and arrange the other pieces of furniture in a triangle around the focal point. In the bedroom, the bed should be the focal point. In the living room, it may be the fireplace, and your loveseat and sofa can form the triangle in front of it. If you can only afford to stage one room in your home, the living room is the place to do it.
5. Add color to brighten your rooms: Brush on a fresh coat of warm, neutral-color paint in each room. Ask your real estate agent for help choosing the right shade. Then accessorize. Adding a vibrant afghan, throw, or accent pillows for the couch will jazz up a muted living room, as will a healthy plant or a bright vase on your mantle.
6. Set the scene: Lay logs or candles in the fireplace, and set your dining room table with dishes and a centerpiece of fresh fruit or flowers. Create other vignettes throughout the home—such as a chess game in progress—to help buyers envision living there. Replace heavy curtains with sheer ones that let in more light.
Make your bathrooms feel luxurious by adding a new shower curtain, towels, and fancy guest soaps (after you put all your personal toiletry items are out of sight). Judiciously add subtle potpourri, scented candles, or boil water with a bit of vanilla mixed in. If you have pets, clean bedding frequently and spray an odor remover before each showing.
7. Make the entrance grand: Buyers decide within the first ten seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds. Edge your lawn, mulch your flower beds, trim your bushes, steam clean your driveway and paint your front door and trim. Turn on the sprinklers for 30 minutes before showings to make your lawn sparkle. If flowers or plants don’t surround your home’s entrance, add a pot or two of bright flowers. Top it all off by buying a new doormat and adding a seasonal wreath to your front door.
8. Lighten your house: After location, light is the second-most cited reason buyers choose a particular house. Buyers also appreciate seeing nature, and bringing the “outdoors in”. This will also make your home feel more spacious and open. Clean the windows, trim back shrubs and trees, replace heavy drapery with sheer curtains or shades, put sheer white shades on your lamps and replace old light bulbs with new higher-wattage bulbs.
9. Dress up your kitchen: Invest in cheap expenses like changing the cabinet fronts, new lights and fixtures, new knobs and drawer pulls, hanging a bright kitchen towel, installing a chic new backsplash, resurfacing the floors and getting one new, fancy-looking appliance.
Follow as many of these home staging tips as you can afford to do, and certainly your home will make a great first impression, show better, and stand apart from the competition.
All of our home sellers get to take advantage of a COMPLIMENTARY consultation with our Professional Staging Team.